The Role of Marketing in Health Care Organizations Learning Objectives
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Impact Organizational Learning is about CRM Performance Regarding the Relationship Between Integration of Marketing
Purpose: What is changing today is expanding customer loyalty. In organizations such as the Melli Bank, customer relationship management is more sensitive. Because the customer is considered to be part of the service provided in the service delivery process, and the customers are the lifeblood of the banks. The Melli Bank can not only seek new customers, but also keep customers and convert them...
متن کاملThe Effect of Internal Marketing Orientation on Nurses’ performance with the Mediating Role of Nurses’ Engagement
Background: The performance of nurses as the largest human resources element of health care organizations has an important impact on the quality and results of patients' treatment. The main purpose of this research is to investigate the impact of internal marketing orientation on nurses’ performance by considering the mediating role of nurses’ engagement. Materials & Methods: In this regard, w...
متن کاملThe Role of Employee Whistleblowing and Raising Concerns in an Organizational Learning Culture – Elusive and Laudable?; Comment on “Cultures of Silence and Cultures of Voice: The Role of Whistleblowing in Healthcare Organisations”
It is inevitable that healthcare workers throughout their careers will witness actual or potential threats to patient safety in the course of their work. Some of these threats will result in serious harm occurring to others, whilst at other times such threats will result in minimal harm, or a ‘near miss’ where harm is avoided at the last minute. Despite organizations encouraging employees to ‘s...
متن کاملMarketing for health-care organizations: an introduction to network management.
The introduction of regulated competition in health care in several Western countries confronts health care providing organizations with changing relationships, with their environment and a need for knowledge and skills to analyse and improve their market position. Marketing receives more and more attention, as recent developments in this field of study provide a specific perspective on the rel...
متن کاملنگاهی به بازاریابی تجاری برای عرضه سلامت و پیشگیری: کمک به ارتقای خودمراقبتی
Self-care is a series of learned actions and goal-directed activities done by individuals in order to provide, maintain, and promote health. Self-care activities involve health promotion, disease prevention, treatment of diseases and injuries, and treatment of chronic diseases. Although the impact of the self-care on improvement of health outcomes and reduction of costs are proven in numerous...
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تاریخ انتشار 2008